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Robert Chaen Marketing
Aligning Quantifiable Marketing & Management into a Right-Brain Organization

There is always a Boardroom War between the Left-Brain Management and Right-Brain Marketing Heads. Because the majority of Senior Management are right-brained, they will inevitably override the right-brained Marketing Team, but the organization will serious marketing and branding problems in the future. 

Digital Marketing
Re-Branding
Brand Name
​Positioning

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Proof Of Concept, Chief Concept Officer (CCO) & Branding Consulting

According to Al & Laura Ries (2009) from the book War In The Boardroom, how do you compete with Amazon? You don’t.

You narrow the Category Focus  and take out one Niche segment e.g.  
Alibus.com in used-book category.
Medsite.com in the medical book category.  
​Varsitybooks.com in the textbook category.

Marketing Sense VS. Common Sense    
e.g. 1 Management is bent on constant innovation  VS.  Marketing is happy with just one.    
e.g.2 Management tries to copy the competition  VS.  Marketing tries to be the opposite.

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Rob's Influencers & Ambassadors

Rob's Influencers & Ambassadors (RIA) is are Celebrity Social Media Influencers creating branding, buying trends, and social media traction for top brands. Some are experts or industry leaders in their field, therefore they are professional reviewers.
● RIA has access with a group of influential Celebrities who have many followers.

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#RobertReview

​​#RobertReview is Robert Chaen’s unpaid, independent, truthful review and critique on 10 Categories:
● causes, lifestyle, product & service, investment, scam, food & drink, performance arts, fashion, travel & hotel, and Top 10 Review.

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ChangeU International © 2018
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  • Home
  • About
    • ChangeU Experts
    • CEO-Celebrity Whisperer Robert Chaen
    • ChangeU & Events Pic Gallery
    • Media Reviews & Success Stories
    • Intern Events Pic Gallery >
      • Best Staff-Grad Transformation
      • ChangeU Interns Hall of Fame
    • PR Articles >
      • Change Center MY Soft Opening
      • KL Biennale 2017-18
    • FAQ
  • Expertise
    • Change University Learning & Consulting >
      • TDash HR Dashboard >
        • More FAQ & User FAQ on TDash
      • 10 Qualities of Leadership >
        • Diamond Leader Tools
      • Gold Mindset & Alignment [Mindset, Team Building] >
        • Gold Mindset Tools
      • CQ-EQ [Culture Change] >
        • CQ-EQ Tools
      • Papillon-Butterfly Life-Changing Principles
      • 4 Creative Thinking Hats [Creativity & Team Ideas]
    • MoVsha Speakers, Networking & Awards >
      • MoVsha Speakers, Networking & Awards >
        • MoVsha Cambodia
        • MoVsha China
        • MoVsha Hong Kong
        • MoVsha Malaysia >
          • Movsha KL >
            • Sponsors Wanted
            • Venue Wanted
            • Investors Wanted
            • Malaysia Business Guide
        • MoVsha Maldives
        • MoVsha Philippines
        • MoVsha Singapore
        • MoVsha USA
        • MoVsha Vietnam
        • Movsha FAQs
        • Movsha Rules & Disclaimers
    • Wentures >
      • Investors Wanted
      • VC Opportunities
      • Start-ups Wanted
    • Robert Chaen Marketing >
      • Proof Of Concept & ICCO
      • MoVsha Influencers & Ambassadors
      • #RobertReview
      • #RobertTop10Review
    • BorneoHunter Executive Search
    • Purple Youth
  • CSR & U
    • Purple Youth CSR >
      • Purple Youth Entrepreneurship CSR
      • Bounce Back Malaysia
    • Tee Messages
  • Robert's Passion
    • Robren TwinSouls
    • Afterlife Channel
    • Saving 72 Virgins CSR
  • Contact Us
    • Join Us >
      • PROFESSIONALs Wanted
      • ChangeU Internship >
        • More on ChangeU Internship
        • HR & Learning Internships
        • Marketing & Sales Internships
        • Overseas Internships
        • PR & Communications Internships
      • Staff Testimonials
    • ChangeU Associate Rewards Referral
    • Careers >
      • Career by Function >
        • HR/ Recruitment/ L&D
      • Career by Industry >
        • Media, Events
      • Asia 500 Employer Brands >
        • Asia 200
        • China 100
        • Hong Kong 100
        • Malaysia 95
        • Philippines 96
        • Singapore 100
        • USA 198