Robert Chaen Marketing
Aligning Quantifiable Marketing & Management into a Right-Brain Organization

There is always a Boardroom War between the Left-Brain Management and Right-Brain Marketing Heads. Because the majority of Senior Management are right-brained, they will inevitably override the right-brained Marketing Team, but the organization will serious marketing and branding problems in the future. 

Digital Marketing
Re-Branding
Brand Name
​Positioning

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Proof Of Concept, Chief Concept Officer (CCO) & Branding Consulting

According to Al & Laura Ries (2009) from the book War In The Boardroom, how do you compete with Amazon? You don’t.

You narrow the Category Focus  and take out one Niche segment e.g.  
Alibus.com in used-book category.
Medsite.com in the medical book category.  
​Varsitybooks.com in the textbook category.

Marketing Sense VS. Common Sense    
e.g. 1 Management is bent on constant innovation  VS.  Marketing is happy with just one.    
e.g.2 Management tries to copy the competition  VS.  Marketing tries to be the opposite.

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Rob's Influencers & Ambassadors

Rob's Influencers & Ambassadors (RIA) is are Celebrity Social Media Influencers creating branding, buying trends, and social media traction for top brands. Some are experts or industry leaders in their field, therefore they are professional reviewers.
● RIA has access with a group of influential Celebrities who have many followers.

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#RobertReview

​​#RobertReview is Robert Chaen’s unpaid, independent, truthful review and critique on 10 Categories:
● causes, lifestyle, product & service, investment, scam, food & drink, performance arts, fashion, travel & hotel, and Top 10 Review.

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