CHANGEU INTERNATIONAL: Providing change and training
  • Home
    • Giver Culture Organization (GCO)
    • Master Giver Program
    • Used Laptop Donation >
      • Used Laptops for UGrads
      • PR Release for Laptop CSR
      • Used Equipment Donation & Services WANTED
      • Career Insider CSR >
        • CI Photo Gallery
        • CI Testimonials
  • About
    • Robren >
      • Robren Blog >
        • Are You a Giver Or Taker
        • HOW To ASK
        • Not Asking - Life's Biggest Regret
        • Poliitcal Slogan does it work
        • Robren's Plethora of Wisdom
        • 6 Factors of a Successful Biz Card
        • Cheap Forgettable Business Cards
        • Chinese Business Card Etiquette
        • Delayed Decision Vs. Quick Decision
        • David Bowie on Internet in 1999
        • Replacing Old Job Titles
        • CVO replaces CEO
        • 20 Types of Rewards
        • Praise in the Workplace
        • The 3Is of Leadership
        • The Most Influential Idea 2023
        • Intro in 3 words or less
      • #RobrenReview >
        • Free 500k Tickets to Hong Kong
        • Li Chun 2023 When to Deposit Money
        • Rebranding Fails
        • 4 Rules to be a Millionaire
        • Fall of Ad, Rise of PR
      • The Ineffable Whisperer
    • ChangeU Experts >
      • Steve Chen Bio
      • Dr Henry Yeoh Bio
      • Michelle Teoh's Bio
      • Victor Foo
      • Rich Bernstein's Bio
      • Faris Hakim's Bio
    • Portfolio >
      • Brenda Jose's Last Appearance
    • Intern Events Piortfolio >
      • Staff Testimonials
      • ChangeU Interns Hall of Fame
      • Internship Transformation
    • CSR >
      • Purple Youth CSR
      • Purple Youth Entrepreneurship CSR
      • Purple People >
        • Purple People Gallery
        • Youth Host WANTED
      • CSR Fund Raising
      • Purple Youth CSR Center
      • BITING PEN >
        • Whistling Confessions
    • Media Reviews & Success Stories
    • PR Articles >
      • KL Biennale 2017-18
    • FAQ
  • ChangeU
    • Leaderfinity Interviews
    • ChangeU Signature Masterclasses >
      • Leaderfinity >
        • Diamond Leader Tools
      • Go for Gold Mindset >
        • Gold Mindset Tools
      • CQ-EQ [Culture Change] >
        • CQ-EQ Tools
      • 4 Creative Thinking Hats
      • 9 New Norms >
        • TDash HR Dashboard >
          • More FAQ & User FAQ on TDash
        • Robert Chaen's Bio
    • ChangeU Consulting
    • Hotelfinity >
      • Victor Foo Press Release
    • Assessment
    • ChangeU Profile >
      • ChangeU Client List
    • BorneoHunter >
      • RICE Apprentice >
        • Hiring Foreign Interns
        • Foreign Internship >
          • Stage à l'étranger "riz sauvage"
        • Hiring Graduate Trainees
        • Trainee Apprenticeship
        • Asia 500 Employer Brands >
          • Asia 200
          • China 100
          • Hong Kong 100
          • Malaysia 95
          • Philippines 96
          • Singapore 100
          • USA 198
      • Join Us (Borneo)
    • ChangeU Library
    • INSIDER Newsletter >
      • Insider - First Ed
    • Join Us (ChangeU)
    • ChangeU Affilaite
  • Speakers
    • WANTED Speakers & Train-The-Trainer Program
    • The Game Changers ESummit
    • Join Us (Speakers)
  • Rebranding
    • Omada Worldwide >
      • FAQ about Omada & Rebranding
    • Makeover Rebranding
    • The Law of Repulsion
    • 3 Words Intro
    • Biz Card Redesigning
    • Niche Positioning
    • Striking Slogans
    • One Page Everything
    • Personal Rebranding
    • Marketing VS. Management
    • Omada Meta
    • Omada PR
    • Omada Affiliate
  • Metaverse
    • Spiri Multiverse
    • Robren Show Media >
      • Musé Playlists
      • Robren Library
    • Spiri MasterClasses >
      • Higher Consciousness
      • Robren Code
    • Spiri Expo
    • Careerfinity
    • ArtVerse
    • Spiri Affiliate
    • Investment & IPO >
      • Investors Wanted
  • Contact Us
  • Join Us
    • Internship

Political Slogan - does it work?
Link to this article:
https://tinyurl.com/PoliticalSlogan
Picture

The short answer is a political slogan tends to miss its mark. Surveys have revealed that political slogans are heavily used during the high fever of an election campaign in a democratic country. Voters want to hear promises made by people whom they may be persuaded to vote.

Unfortunately more than half of what were promised during pre-election do not get implemented after election. For some political leaders it is over promise, under deliver - just to win their seat.

Public office is full of backstabbing, character assassination, loud rhetoric, false narrative, even fake news, misinformation and scandal mongering.

So when the new Prime Minister Anwar Ibrahim announced
'Malaysia Madani' will  replace 'Keluarga Malaysia' slogan by the last prime minister, many voters and citizens reacted negatively. They are tired of seeing hundreds of millions of taxpayers' money used for personal PR, with huge slogan posters in every government office, billboards, in government events and fairs whenever a new administration create its own brand or slogan.

The biggest joke is Najib Razak's 1Malaysia slogan.
1Malaysia (also called Satu Malaysia ) is an idea introduced by the sixth Prime Minister of Malaysia , Najib Razak on April 2, 2009. 1Malaysia's slogan in 2009 was "People First, Achievements First". The essence of this idea is the idea of ​​one nation regardless of ethnic, sub-ethnic and cultural diversity. It was allegedly copied from One Israel by the then Prime Minister Ehud Barak. Suddenly dozens of new initiatives had 1Malaysia in it, 1M slogan appeared in corners, walls, government office entrances. When 1MDB failed, many Malaysians realized they had been duped by the seductive slogan.

The United States Department of Justice made this statement in their website: 1MDB was created by the government of Malaysia to promote economic development in Malaysia through global partnerships and foreign direct investment. Its funds were intended to be used for improving the well-being of the Malaysian people. Instead, funds held by 1MDB and proceeds of bonds issued for and on behalf of 1MDB were taken and spent on a wide variety of extravagant items, including luxury homes and properties in Beverly Hills, New York, and London; a 300-foot superyacht; and fine art by Monet and Van Gogh. The funds also were sent into numerous business investments, including a boutique hotel in Beverly Hills, a movie production company that made “The Wolf of Wall Street” while the embezzlement scheme was ongoing, the redevelopment of the Park Lane Hotel in Manhattan, and shares in EMI, the largest private music-rights holder.

But in the private sector, slogans and taglines have been used successfully especially if the brand can deliver the promise made by the slogan. Case in point: the iconic “when it absolutely, positively has to be there overnight” slogan helped FedEx separate itself from its competitors.

There is a big difference between a slogan and a tagline.
Slogans impart the company’s mission, while taglines call to mind an image of the brand or the company's vision. A slogan is more advertising focused, and a tagline is more public relations focused, meaning slogans are used to sell an item and taglines raise awareness about the overall brand. Unlike slogans, taglines don’t tell customers what your company does. For example "Just do it" tagline for Nike does not reveal what Nike does. In summary, slogan is ad, tagline is PR.

Both phrases are quick and easy to read, but slogans are often longer than taglines. Taglines are typically seven words or fewer, while a slogan is nine to ten words. Because slogans include the business’s entire mission, they contain a higher word count. Slogans tend to be used for only one product or campaign and don’t last as long as taglines. Taglines are timeless and rarely change since they represent the overall brand. Companies change their slogans when they want to focus on a new theme or idea.


~ Robren, is the Creative Director of Omada Worldwide, a makeover niche rebranding consultancy.

Published on: 18 January 2023.


#slogan   #politics  #Tagline    #nike    #FedEx  #malaysia

Home

About

Expertise

Purple Youth CSR

Contact Us

ChangeU International © 1990-2023
  • Home
    • Giver Culture Organization (GCO)
    • Master Giver Program
    • Used Laptop Donation >
      • Used Laptops for UGrads
      • PR Release for Laptop CSR
      • Used Equipment Donation & Services WANTED
      • Career Insider CSR >
        • CI Photo Gallery
        • CI Testimonials
  • About
    • Robren >
      • Robren Blog >
        • Are You a Giver Or Taker
        • HOW To ASK
        • Not Asking - Life's Biggest Regret
        • Poliitcal Slogan does it work
        • Robren's Plethora of Wisdom
        • 6 Factors of a Successful Biz Card
        • Cheap Forgettable Business Cards
        • Chinese Business Card Etiquette
        • Delayed Decision Vs. Quick Decision
        • David Bowie on Internet in 1999
        • Replacing Old Job Titles
        • CVO replaces CEO
        • 20 Types of Rewards
        • Praise in the Workplace
        • The 3Is of Leadership
        • The Most Influential Idea 2023
        • Intro in 3 words or less
      • #RobrenReview >
        • Free 500k Tickets to Hong Kong
        • Li Chun 2023 When to Deposit Money
        • Rebranding Fails
        • 4 Rules to be a Millionaire
        • Fall of Ad, Rise of PR
      • The Ineffable Whisperer
    • ChangeU Experts >
      • Steve Chen Bio
      • Dr Henry Yeoh Bio
      • Michelle Teoh's Bio
      • Victor Foo
      • Rich Bernstein's Bio
      • Faris Hakim's Bio
    • Portfolio >
      • Brenda Jose's Last Appearance
    • Intern Events Piortfolio >
      • Staff Testimonials
      • ChangeU Interns Hall of Fame
      • Internship Transformation
    • CSR >
      • Purple Youth CSR
      • Purple Youth Entrepreneurship CSR
      • Purple People >
        • Purple People Gallery
        • Youth Host WANTED
      • CSR Fund Raising
      • Purple Youth CSR Center
      • BITING PEN >
        • Whistling Confessions
    • Media Reviews & Success Stories
    • PR Articles >
      • KL Biennale 2017-18
    • FAQ
  • ChangeU
    • Leaderfinity Interviews
    • ChangeU Signature Masterclasses >
      • Leaderfinity >
        • Diamond Leader Tools
      • Go for Gold Mindset >
        • Gold Mindset Tools
      • CQ-EQ [Culture Change] >
        • CQ-EQ Tools
      • 4 Creative Thinking Hats
      • 9 New Norms >
        • TDash HR Dashboard >
          • More FAQ & User FAQ on TDash
        • Robert Chaen's Bio
    • ChangeU Consulting
    • Hotelfinity >
      • Victor Foo Press Release
    • Assessment
    • ChangeU Profile >
      • ChangeU Client List
    • BorneoHunter >
      • RICE Apprentice >
        • Hiring Foreign Interns
        • Foreign Internship >
          • Stage à l'étranger "riz sauvage"
        • Hiring Graduate Trainees
        • Trainee Apprenticeship
        • Asia 500 Employer Brands >
          • Asia 200
          • China 100
          • Hong Kong 100
          • Malaysia 95
          • Philippines 96
          • Singapore 100
          • USA 198
      • Join Us (Borneo)
    • ChangeU Library
    • INSIDER Newsletter >
      • Insider - First Ed
    • Join Us (ChangeU)
    • ChangeU Affilaite
  • Speakers
    • WANTED Speakers & Train-The-Trainer Program
    • The Game Changers ESummit
    • Join Us (Speakers)
  • Rebranding
    • Omada Worldwide >
      • FAQ about Omada & Rebranding
    • Makeover Rebranding
    • The Law of Repulsion
    • 3 Words Intro
    • Biz Card Redesigning
    • Niche Positioning
    • Striking Slogans
    • One Page Everything
    • Personal Rebranding
    • Marketing VS. Management
    • Omada Meta
    • Omada PR
    • Omada Affiliate
  • Metaverse
    • Spiri Multiverse
    • Robren Show Media >
      • Musé Playlists
      • Robren Library
    • Spiri MasterClasses >
      • Higher Consciousness
      • Robren Code
    • Spiri Expo
    • Careerfinity
    • ArtVerse
    • Spiri Affiliate
    • Investment & IPO >
      • Investors Wanted
  • Contact Us
  • Join Us
    • Internship