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How to Intro Yourself and Your Company in 3 Words or Less! MEET Stephen Barry, Stepworks.
Link to this article: 

https://tinyurl.com/StephenBarry2

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MEET STEPHEN BARRY
Managing Partner, Stepworks


Stephen Barry Bio:  Stephen and his team have a strong track record in helping organizations during strategic times of change, with brand strategy, messaging frameworks, design & digital. They have helped clients navigate change and capture opportunities these areas: Build awareness | Business expansion | Increase sales | IPO | M&A | New brand | Strategic shift | Strengthen culture | Brand upgrade.

Recently I spent about an hour with Stephen over a cup of cappuccino at the FCC, Hong Kong. I must admit received a massive reality check. Stephen Barry is one of my Mentors who is a huge catalyst for my rethinking of the overall creative and strategic directions as the leader of my group of companies. Stephen Barry is a source of ‘light’ in the dark clouds of hype, where most people are seduced by joining the latest gimmick bandwagon, chasing CLIO Awards rather than profitability and sustainability.

As a former Copywriter with Leo Burnett Hong Kong and Wunderman Thompson, I treasure how my copywriting has contributed to the creative process. Stephen Barry is an Art Director by trade. He did impeccable branding for his clients such as HK Tramways, HKEX, Swire Pacific, Shangri-La Hotels (see his portfolio: https://stepworks.co/en/hk-branding-agency-portfolio/

3 Takeaways from Stephen Barry:

Firstly, I was reminded by Stephen to simplify creativity and to help our clients to define something I call “Descriptive Category” – you must be able to discipline yourself and describe yourself, your business, product and services in 3 words or less (every time you introduce yourself and your company)!

Stephen’s business card is deceptively simple. His Descriptive Category or 3 Words Intro is “Wholehearted Brand Building". My 3 Words Intro for Stephen Barry will be "Wholehearted Branding Expert". I feel wholehearted best describe Stephen, a possible alternative adjective might be "Clear".

Secondly, I have since realigned the overall organizational identity of ChangeU Group (Transformational Learning & Consulting), which includes Movsha (Inspirational Speaker Bureau), Hotelfinity (Heartfelt Hospitality), Careerfinity (Connecting Career Metaverse), Purple Youth CSR (Courageous Youth Transformation), Spiri Expo: (Ethical Entrepreneurship), and Omada Group (No BS Metaverse Building).

Thirdly, he gave me brutally honest but constructive feedback about my new business called Heritage Builder  in Web3, Metaverse, NFTs. Just like when the DOTCOM BUBBLE BUST around year 2000, but after the massive hype and greed passed, the internet evolved to what is today. I sense this will also happen with Web3 with current environment of scammers, Web3 demigods, and greed. I sense Web3 will evolve and stay for a longer period than skeptics predict. As a freelance journalist and media host I need to be open to all sides of opinion. I will use a NO BS NO HYPE approach to metaverse building, NFT utiity writeups in Discord, and cut off the WEB3 jargon.

Moral Of The Story: Every CEO and HOD needs a Coach/Mentor.


___________________
9 Factors WHY Stephen Barry is the SAME as Robren:
[1] They are both started their career in the creative industry. Robren worked with Leo Burnett Hong Kong and  Wunderman Thompson.
[2] They are both entrepreneurs and business owners.
[3] They are both influential change agents - they transform their industry and their craft.
[4] They don't believe in hype, or winning creative awards for clients or self. ("If it doesn't sell, it's not creative!")
[5] They are both boldly creative.
[6] They are the nicest guys around.
[7] They are badass in telling the brutal truth.
[8] Often times their clients approach them eventually when they are desperate for positive change.
[9] They unconsciously play the role of "The Mirror" (some people hate and react extremely strongly and attack at what they see in the mirror especially when they are in deep denial).

___________________

5 Factors WHY Stephen Barry is DIFFERENT from Robren:
[1] Stephen is an Art Director and Robren is a Copywriter by trade.
[2] Stephen's focus is branding (present your client's fish in the best light), and Robren's focus is learning (teach you how to fish).
[3] Stephen is bold but not a risk-taker, and Robren is a Freelance Investigative Journalist (was sued in high court for alleged defamation for US$2M) and a Show Host. Not many leaders are willing to share their trade secrets or their dark sides and failures, but Robren manages to get them to whisper their secrets.
[4] Stephen is an Eurasian, and Robren is a"yellow banana" (Western in mindset and Asian in values).
[5] Stephen is a tall guy, and Robren has "Buddha's Ears".

___________________

robi creative: #outofthisworld Brandwriting-Design-PR
Written by: Robren, Creative Director, robi creative
Published on: 26 December 2022.
Updated on: 29 December 2022.
Link to this article:   https://tinyurl.com/StephenBarry2

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  • Home
    • Create Give Back Giver Culture
    • Master Giver Program
    • Used Laptop Donation >
      • Used Laptops for UGrads
      • PR Release for Laptop CSR
      • Used Equipment Donation & Services WANTED
      • Career Insider CSR >
        • CI Photo Gallery
        • CI Testimonials
  • About
    • Robren >
      • Robren Blog >
        • Are You a Giver Or Taker
        • HOW To ASK
        • Not Asking - Life's Biggest Regret
        • Poliitcal Slogan does it work
        • Robren's Plethora of Wisdom
        • 6 Factors of a Successful Biz Card
        • Cheap Forgettable Business Cards
        • Chinese Business Card Etiquette
        • Delayed Decision Vs. Quick Decision
        • David Bowie on Internet in 1999
        • Replacing Old Job Titles
        • CVO replaces CEO
        • 20 Types of Rewards
        • Praise in the Workplace
        • The 3Is of Leadership
        • The Most Influential Idea 2023
        • Intro in 3 words or less
      • #RobrenReview >
        • Free 500k Tickets to Hong Kong
        • Li Chun 2023 When to Deposit Money
        • Rebranding Fails
        • 4 Rules to be a Millionaire
        • Fall of Ad, Rise of PR
      • The Ineffable Whisperer
    • ChangeU Experts >
      • Steve Chen Bio
      • Dr Henry Yeoh Bio
      • Michelle Teoh's Bio
      • Victor Foo
      • Rich Bernstein's Bio
      • Faris Hakim's Bio
    • Portfolio >
      • Brenda Jose's Last Appearance
    • Intern Events Piortfolio >
      • Staff Testimonials
      • ChangeU Interns Hall of Fame
      • Internship Transformation
    • CSR >
      • Purple Youth CSR
      • Purple Youth Entrepreneurship CSR
      • Purple People >
        • Purple People Gallery
        • Youth Host WANTED
      • CSR Fund Raising
      • Purple Youth CSR Center
      • BITING PEN >
        • Whistling Confessions
    • Media Reviews & Success Stories
    • PR Articles >
      • KL Biennale 2017-18
    • FAQ
  • ChangeU
    • Leaderfinity Interviews
    • ChangeU Signature Masterclasses >
      • Leaderfinity >
        • Diamond Leader Tools
      • Go for Gold Mindset >
        • Gold Mindset Tools
      • CQ-EQ [Culture Change] >
        • CQ-EQ Tools
      • 4 Creative Thinking Hats
      • 9 New Norms >
        • TDash HR Dashboard >
          • More FAQ & User FAQ on TDash
        • Robert Chaen's Bio
    • ChangeU Consulting
    • Hotelfinity >
      • Victor Foo Press Release
    • Assessment
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    • BorneoHunter >
      • RICE Apprentice >
        • Hiring Foreign Interns
        • Foreign Internship >
          • Stage à l'étranger "riz sauvage"
        • Hiring Graduate Trainees
        • Trainee Apprenticeship
        • Asia 500 Employer Brands >
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          • China 100
          • Hong Kong 100
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          • Philippines 96
          • Singapore 100
          • USA 198
      • Join Us (Borneo)
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      • Insider - First Ed
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    • Join Us (Speakers)
  • Rebranding
    • Omada Worldwide >
      • FAQ about Omada & Rebranding
    • Makeover Rebranding
    • The Law of Repulsion
    • 3 Words Intro
    • Biz Card Redesigning
    • Niche Positioning
    • Striking Slogans
    • One Page Everything
    • Personal Rebranding
    • Marketing VS. Management
    • Omada Meta
    • Omada PR
    • Omada Affiliate
  • Metaverse
    • Spiri Multiverse
    • Robren Show Media >
      • Musé Playlists
      • Robren Library
    • Spiri MasterClasses >
      • Higher Consciousness
      • Robren Code
    • Spiri Expo
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    • ArtVerse
    • Spiri Affiliate
    • Investment & IPO >
      • Investors Wanted
  • Contact Us
  • Join Us
    • Internship