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Marketing VS. Management War In The Boardroom

The biggest boardroom war is usually between Marketing and Management. Both disciplines and profession are so opposite in mindset, heartset, and approach.


Here are some typical examples of the daily fighting between Marketing and Management:


War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye—and What to Do About It. By Al Ries, Laura Ries

Picture

Father and daughter marketing experts and bestselling authors of The Fall of Advertising , the Rieses explore the gulf between management and marketing and show why this gulf is bad for business, customers and the economy. They demonstrate how the two groups think differently: management deals in reality (left brain), while marketing deals in perception (right brain).

This dichotomy extends to every facet of operation, including product versus brand, better versus different products and communicating versus positioning. The authors use a multitude of company examples from Booz Allen Hamilton, McDonald's, Pepsi and MasterCard to elucidate their points, showing how the two groups approach vital issues such as growth, competition and branding, underscoring the need for both marketing and management to understand the other side's perspective and priorities.

The Rieses are persuasive in their argument, examining tried-and-true brands as well as those that have faded. Entertaining and enlightening, this book has much for executives and managers at all levels to ponder.

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  • Home
    • Giver Culture Organization (GCO)
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    • Used Laptop Donation >
      • Used Laptops for UGrads
      • PR Release for Laptop CSR
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      • Career Insider CSR >
        • CI Photo Gallery
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  • About
    • Robren >
      • Robren Blog >
        • Are You a Giver Or Taker
        • HOW To ASK
        • Not Asking - Life's Biggest Regret
        • Poliitcal Slogan does it work
        • Robren's Plethora of Wisdom
        • 6 Factors of a Successful Biz Card
        • Cheap Forgettable Business Cards
        • Chinese Business Card Etiquette
        • Delayed Decision Vs. Quick Decision
        • David Bowie on Internet in 1999
        • Replacing Old Job Titles
        • CVO replaces CEO
        • 20 Types of Rewards
        • Praise in the Workplace
        • The 3Is of Leadership
        • The Most Influential Idea 2023
        • Intro in 3 words or less
      • #RobrenReview >
        • Free 500k Tickets to Hong Kong
        • Li Chun 2023 When to Deposit Money
        • Rebranding Fails
        • 4 Rules to be a Millionaire
        • Fall of Ad, Rise of PR
      • The Ineffable Whisperer
    • ChangeU Experts >
      • Steve Chen Bio
      • Dr Henry Yeoh Bio
      • Michelle Teoh's Bio
      • Victor Foo
      • Rich Bernstein's Bio
      • Faris Hakim's Bio
    • Portfolio >
      • Brenda Jose's Last Appearance
    • Intern Events Piortfolio >
      • Staff Testimonials
      • ChangeU Interns Hall of Fame
      • Internship Transformation
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        • Robert Chaen's Bio
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    • Hotelfinity >
      • Victor Foo Press Release
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    • The Law of Repulsion
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    • Niche Positioning
    • Striking Slogans
    • One Page Everything
    • Personal Rebranding
    • Marketing VS. Management
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