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Marketing VS. Management War In The Boardroom

The biggest boardroom war is usually between Marketing and Management. Both disciplines and profession are so opposite in mindset, heartset, and approach.


Here are some typical examples of the daily fighting between Marketing and Management:


War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye—and What to Do About It. By Al Ries, Laura Ries

Picture

Father and daughter marketing experts and bestselling authors of The Fall of Advertising , the Rieses explore the gulf between management and marketing and show why this gulf is bad for business, customers and the economy. They demonstrate how the two groups think differently: management deals in reality (left brain), while marketing deals in perception (right brain).

This dichotomy extends to every facet of operation, including product versus brand, better versus different products and communicating versus positioning. The authors use a multitude of company examples from Booz Allen Hamilton, McDonald's, Pepsi and MasterCard to elucidate their points, showing how the two groups approach vital issues such as growth, competition and branding, underscoring the need for both marketing and management to understand the other side's perspective and priorities.

The Rieses are persuasive in their argument, examining tried-and-true brands as well as those that have faded. Entertaining and enlightening, this book has much for executives and managers at all levels to ponder.

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  • Home
    • Giver Culture Organization (GCO)
    • Master Giver Program
    • Used Laptop Donation >
      • Used Laptops for UGrads
      • PR Release for Laptop CSR
      • Used Equipment Donation & Services WANTED
      • Career Insider CSR >
        • CI Photo Gallery
        • CI Testimonials
  • About
    • Robren >
      • Robren Blog >
        • Legal But Unethical Businesses List
        • Kill the chicken to scare the monkey
        • Enablers - As Guilty as The Thief
        • Is Peng Joon a Scam
        • Top #3 Leadership Tools for 2023
        • Are You a Giver Or Taker
        • Not Asking - Life's Biggest Regret
        • Robren's Plethora of Wisdom
        • Delayed Decision Vs. Quick Decision
        • David Bowie on Internet in 1999
        • Replacing Old Job Titles
        • CVO replaces CEO
        • 20 Types of Rewards
        • Praise in the Workplace
        • The 3Is of Leadership
        • The Most Influential Idea 2023
      • #RobrenReview >
        • Young Expressive Dressing
        • Biden - Taking A Page from Reagan's Book
        • Brain Chemistry = Men's Sex Drive
        • Jack Ma We Once Knew is Gone
        • Pre-Employment Tests
        • Public Speaking Changed Warren Buffet
        • Free 500k Tickets to Hong Kong
        • Li Chun 2023 When to Deposit Money
        • 4 Rules to be a Millionaire
        • Fall of Ad, Rise of PR
      • The Ineffable Whisperer
    • ChangeU Experts >
      • Dr Henry Yeoh Bio
      • Michelle Teoh's Bio
      • Victor Foo
      • Rich Bernstein's Bio
      • Faris Hakim's Bio
    • Portfolio >
      • Brenda Jose's Last Appearance
    • Intern Events >
      • Staff Testimonials
      • ChangeU Interns Hall of Fame
      • Internship Transformation
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      • 4 Creative Thinking Hats
      • 9 New Norms >
        • TDash HR Dashboard >
          • More FAQ & User FAQ on TDash
        • Robert Chaen's Bio
    • Leaderfinity >
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      • Diamond Leader Tools
    • Leaderfinity Interviews
    • Managerfinity Mgt Systems
    • Hotelfinity >
      • Victor Foo Press Release
    • ChangeU Profile >
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      • RICE Apprentice >
        • Hiring Foreign Interns
        • Foreign Internship >
          • Stage à l'étranger "riz sauvage"
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        • Asia 500 Employer Brands >
          • Asia 200
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          • USA 198
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    • Robren AI Blog >
      • 15 Ways ChatGPT Can't Replace Humans
    • AI Library >
      • Future of Ad with AI
      • 90% Hiring Seek ChatGPT
      • Universities must take action on ChatGPT
      • Fears of AI Taking Over Jobs
      • Can Coders Trust ChatGPT
      • 30M Using Chatbot Therapists
      • Elon Musk "Stop AI Training"
      • 300M Jobs Replaced by AI
  • Speakers
  • Assessment
  • Rebranding
    • OMADA Makeover >
      • Personal Rebranding
    • Robren Rebranding Blog >
      • 6 Factors of a Successful Biz Card
      • Cheap Forgettable Business Cards
      • Chinese Business Card Etiquette
      • Intro in 3 words or less
    • 3 Words Intro
    • Biz Card Redesigning
    • Niche Positioning
    • Striking Slogans
    • One Page Everything
    • Marketing VS. Management
    • The Law of Repulsion
    • Robren Show Media >
      • Musé Playlists
      • Robren Library
    • Rebranding Library >
      • Poliitcal Slogan does it work
      • Rebranding Fails
  • Contact Us
  • Join Us
    • ChangeU Affiliate >
      • Affiliate & Trainer Scale
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