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Proof Of Concept & Independent Chief Concept Officer (ICCO) Services

​According to Al & Laura Ries (2009) from the book War In The Boardroom, how do you compete with Amazon? You don’t.

You narrow the Category Focus  and take out one Niche segment e.g.  
Alibus.com in used-book category.
Medsite.com in the medical book category.  
​Varsitybooks.com in the textbook category.

Marketing Sense VS. Common Sense    
e.g. 1 Management is bent on constant innovation  VS.  Marketing is happy with just one.    
e.g.2 Management tries to copy the competition  VS.  Marketing tries to be the opposite.
Picture

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ChangeU International © 1990-2022
  • Home
  • About
    • Whisperer Robren
    • ChangeU Experts >
      • Steve Chen Bio
      • Dr Henry Yeoh Bio
      • Michelle Teoh's Bio
      • Rich Bernstein's Bio
      • Coco Wong's Bio
      • Faris Hakim's Bio
    • Pic Gallery >
      • Brenda Jose's Last Appearance
    • Intern Events Pic Gallery >
      • Staff Testimonials
      • ChangeU Interns Hall of Fame
      • Internship Transformation
    • Media Reviews & Success Stories
    • PR Articles >
      • KL Biennale 2017-18
    • FAQ
  • ChangeU
    • Skills Assessment Tools
    • Movsha Speaker Bureau >
      • WANTED Speakers & Train-The-Trainer Program
      • The Game Changers ESummit
    • Robren Talk
    • 7 Principles Series >
      • 7 Principles of Diamond Leadership >
        • Diamond Leader Tools
      • 7 Principles of Gold Mindset >
        • Gold Mindset Tools
      • 7 Principles of Positivity
      • 7 Principles of Self Esteem
      • Principles List
    • BorneoHunter Talent Search
    • RICE Apprentice >
      • Hiring Foreign Interns
      • Foreign Internship >
        • Stage à l'étranger "riz sauvage"
      • Hiring Graduate Trainees
      • Trainee Apprenticeship
      • Asia 500 Employer Brands >
        • Asia 200
        • China 100
        • Hong Kong 100
        • Malaysia 95
        • Philippines 96
        • Singapore 100
        • USA 198
    • The 9 New Norms >
      • TDash HR Dashboard >
        • More FAQ & User FAQ on TDash
      • Robert Chaen's Bio
    • Kotter's 8 Phase Change Process
    • Change University Consulting >
      • Robren Consulting
    • CQ-EQ [Culture Change] >
      • CQ-EQ Tools
    • 4 Creative Thinking Hats [Creativity & Team Ideas]
    • ECommmerce, Digital Marketing & Entrepreneurship
  • Robren Show
    • MoVsha MasterMind >
      • MoVsha Speakers, Networking & Awards >
        • MoVsha Cambodia
        • MoVsha China
        • MoVsha Hong Kong
        • MoVsha Malaysia >
          • Movsha KL >
            • Sponsors Wanted
            • Venue Wanted
            • Investors Wanted
            • Malaysia Business Guide
        • MoVsha Maldives
        • MoVsha Philippines
        • MoVsha Singapore
        • MoVsha USA
        • MoVsha Vietnam
        • Movsha FAQs
        • Movsha Rules & Disclaimers
    • Viewers' Interest Survey
    • The Robren Show Top Series Episodes
    • Now Showing
    • Coming Soon
    • Famous Quotes for Daily Recharging
    • Robren's Memes, Views, Infographics and Fav Jokes
    • Well Wishers
    • Topics for a Guest in The Robren Show
  • NFT Heritage
    • CVO Robren Bio
    • YouthMeta
    • ArtVerse
    • NFT eMuseum
    • NFT eMall >
      • Mega EMalls >
        • KL Mega EMall
        • City EMalls
        • Robren Influencers
        • Tee Messages Premium Gifts
      • NFT Affiliate >
        • NFT eMall Community
      • NFT Affiliate MasterClass
    • Robren eWorld >
      • Robren eWorld Profile
    • NFT Library >
      • NFT 101
      • Why you should not ignore NFTs
  • Robren Center
    • Angel Whisperer Robren
    • 7 Principles of Higher Consciousness
    • The Law of Repulsion >
      • 7 Principles of The Law of Repulsion
      • Key Principles of TLOR
      • The Life Debt List
      • Other Tell-Tale Life Debts
      • TLOR for Undergraduates
    • The Robren Code
    • Angel Lightberators >
      • Lightberators Teacher Training
    • Robren Readings >
      • Readings STORAGE
    • Robren Hypnotherapy
    • Robren Certified Teacher
    • Robrenism
    • Robren Library >
      • eBooks >
        • NDE Guide
        • Lightberators Guide
        • BK Memoirs
        • Afterlife Proof eBook
        • Afterlife Signs eBook
      • Robren's Top Articles Reference >
        • Business Transformation
        • Self Change
        • Metaphysics Secrets
        • #RobrenReview
        • Robren's Short Stories
        • Robren's eBooks
      • Branding Articles
      • Law of Repulsion Articles >
        • How to Set Boundaries
      • Robren Code Articles
      • Higher Consciousness Articles
      • Hypnosis Articles
  • CSR
    • Career Insider CSR >
      • Sponsors & Universities Involved
      • Used Equipment Donation & Services WANTED
      • FAQ on Career Insider
      • CI Photo Gallery
      • CI Testimonials
    • Purple Youth CSR
    • Purple Youth Entrepreneurship CSR
    • Purple People >
      • Purple People Gallery
      • Youth Host WANTED
    • CSR Fund Raising
    • Purple Youth CSR Center
    • Bounce Back Malaysia >
      • CSR Donations & Sponsorships
    • BITING PEN >
      • Whistling Confessions
  • Contact Us
    • Join Us >
      • ChangeU Internship
    • Purple Youth Apprentice