FAQ about Robi & Rebranding

Q. Is Robi stand for Robren and I.
A. Robi is a totally different corporate identity than Robren as a person.
Robi is Robren's alter ego in rebranding. Robi personifies: BoldnessRobi is a common nickname used by close friends and colleagues.

Q. What does i in Robi stand for?
A. i stands for ideas, innovation, internet, intention, incisiveness, influence, and the best of i.

Q. Why is it called Robi?
A. The creator, Robren, wanted to his rebranding consultancy to sound like a one name person or character such as Laozi, Plato, Voltaire, Adele, Beyoncé, Bono, Cher, Oprah.


Q. Why is Robi called a Rebranding Consultancy, not a Branding Consultancy?
A. The public perception is the big ad agencies focus on branding, but Robi's niche is rebranding. Most clients seek out Robi for a total brand makeover. Robi's Makeover Rebranding is a catalyst for their clients to be more niche, nimble, incisive, innovative, competitive, with value-added services. A makeover is a complete transformation of the appearance of someone or something.

Q. I always knew Robren as a writer, I didn't know he is also a Copywriter. What is Robren's background in copywriting?
A. Robren's first job-career was a Copywriter in J Walter Thompson (now known as Wunderman Thompson). Writing in its numerous forms is Robren's first love. He writes most of of the text in this website as well as in www.Spiri.Community and www.RobertChaen.com (robren's library resources of all his articles). Now he offers his exclusive brandwriting skills in Robi Rebranding.