Proof Of Concept & Independent Chief Concept Officer (ICCO) Services
According to Al & Laura Ries (2009) from the book War In The Boardroom, how do you compete with Amazon? You don’t.
You narrow the Category Focus and take out one Niche segment e.g.
Alibus.com in used-book category.
Medsite.com in the medical book category.
Varsitybooks.com in the textbook category.
Marketing Sense VS. Common Sense
e.g. 1 Management is bent on constant innovation VS. Marketing is happy with just one.
e.g.2 Management tries to copy the competition VS. Marketing tries to be the opposite.
You narrow the Category Focus and take out one Niche segment e.g.
Alibus.com in used-book category.
Medsite.com in the medical book category.
Varsitybooks.com in the textbook category.
Marketing Sense VS. Common Sense
e.g. 1 Management is bent on constant innovation VS. Marketing is happy with just one.
e.g.2 Management tries to copy the competition VS. Marketing tries to be the opposite.
