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Proof Of Concept & Independent Chief Concept Officer (ICCO) Services

​According to Al & Laura Ries (2009) from the book War In The Boardroom, how do you compete with Amazon? You don’t.

You narrow the Category Focus  and take out one Niche segment e.g.  
Alibus.com in used-book category.
Medsite.com in the medical book category.  
​Varsitybooks.com in the textbook category.

Marketing Sense VS. Common Sense    
e.g. 1 Management is bent on constant innovation  VS.  Marketing is happy with just one.    
e.g.2 Management tries to copy the competition  VS.  Marketing tries to be the opposite.
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ChangeU International © 1990-2023
  • Home
  • About
    • Robren >
      • Robren Blog >
        • HOW To ASK
        • Not Asking - Life's Biggest Regret
        • Poliitcal Slogan does it work
        • Robren's Plethora of Wisdom
        • 6 Factors of a Successful Biz Card
        • Cheap Forgettable Business Cards
        • Chinese Business Card Etiquette
        • Delayed Decision Vs. Quick Decision
        • David Bowie on Internet in 1999
        • Replacing Old Job Titles
        • CVO replaces CEO
        • 20 Types of Rewards
        • Praise in the Workplace
        • The 3Is of Leadership
        • The Most Influential Idea 2023
        • Intro in 3 words or less
      • #RobrenReview >
        • Rebranding Fails
        • 4 Rules to be a Millionaire
        • Fall of Ad, Rise of PR
      • The Ineffable Whisperer
    • ChangeU Experts >
      • Steve Chen Bio
      • Dr Henry Yeoh Bio
      • Michelle Teoh's Bio
      • Victor Foo
      • Rich Bernstein's Bio
      • Faris Hakim's Bio
    • Portfolio >
      • Brenda Jose's Last Appearance
    • Intern Events Piortfolio >
      • Staff Testimonials
      • ChangeU Interns Hall of Fame
      • Internship Transformation
    • Used Laptop Donation >
      • Used Laptops for UGrads
      • PR Release for Laptop CSR
      • Used Equipment Donation & Services WANTED
      • Career Insider CSR >
        • CI Photo Gallery
        • CI Testimonials
    • CSR >
      • Purple Youth CSR
      • Purple Youth Entrepreneurship CSR
      • Purple People >
        • Purple People Gallery
        • Youth Host WANTED
      • CSR Fund Raising
      • Purple Youth CSR Center
      • BITING PEN >
        • Whistling Confessions
    • Media Reviews & Success Stories
    • PR Articles >
      • KL Biennale 2017-18
    • FAQ
  • ChangeU
    • Leaderfinity Interviews
    • ChangeU Signature Masterclasses >
      • Leaderfinity >
        • Diamond Leader Tools
      • Go for Gold Mindset >
        • Gold Mindset Tools
      • CQ-EQ [Culture Change] >
        • CQ-EQ Tools
      • 4 Creative Thinking Hats
      • 9 New Norms >
        • TDash HR Dashboard >
          • More FAQ & User FAQ on TDash
        • Robert Chaen's Bio
    • ChangeU Consulting
    • Hotelfinity >
      • Victor Foo Press Release
    • Assessment
    • ChangeU Profile >
      • ChangeU Client List
    • BorneoHunter >
      • RICE Apprentice >
        • Hiring Foreign Interns
        • Foreign Internship >
          • Stage à l'étranger "riz sauvage"
        • Hiring Graduate Trainees
        • Trainee Apprenticeship
        • Asia 500 Employer Brands >
          • Asia 200
          • China 100
          • Hong Kong 100
          • Malaysia 95
          • Philippines 96
          • Singapore 100
          • USA 198
      • Join Us (Borneo)
    • ChangeU Library
    • INSIDER Newsletter >
      • Insider - First Ed
    • Join Us (ChangeU)
    • ChangeU Affilaite
  • Speakers
    • WANTED Speakers & Train-The-Trainer Program
    • The Game Changers ESummit
    • Join Us (Speakers)
  • Rebranding
    • Omada Worldwide >
      • FAQ about Omada & Rebranding
    • Makeover Rebranding
    • The Law of Repulsion
    • 3 Words Intro
    • Biz Card Redesigning
    • Niche Positioning
    • Striking Slogans
    • One Page Everything
    • Personal Rebranding
    • Marketing VS. Management
    • Omada Meta
    • Omada PR
    • Omada Affiliate
  • Metaverse
    • Spiri Multiverse
    • Robren Show Media >
      • Musé Playlists
      • Robren Library
    • Spiri MasterClasses >
      • Higher Consciousness
      • Robren Code
    • Spiri Expo
    • Careerfinity
    • ArtVerse
    • Spiri Affiliate
    • Investment & IPO >
      • Investors Wanted
  • Contact Us
  • Join Us
    • Internship